In Contention


EXCLUSIVE: ‘The Way Back’ poster

Posted by Kristopher Tapley · 12:52 pm · October 28th, 2010

I’ve written plenty about “The Way Back,” Peter Weir’s first film in seven years, here, here and here.  And I talked to Weir at length about the project here.  So I’m tapped out for now, though I’m eager to hear what others will have to say.  The UK trailer dropped a few weeks back giving an overall sense of the scope of the endeavor (I’m told a domestic trailer is on the way), and today, we’ve been given an exclusive first look at the official poster for the film.  Have a look at the full image after the jump.




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→ 33 Comments Tags: , | Filed in: Daily

33 responses so far

  • 1 10-28-2010 at 12:57 pm

    RyanT said...

    It’s a little too “book cover now a motion picture” type of look. Not saying that’s bad necessarily.

    There’s also something a bit off about the guys. While I’m sure ALL of them, including Ronan, are photoshopped into the background, the guys look a bit less polished.

  • 2 10-28-2010 at 12:58 pm

    tintin(uruguay) said...

    Nice poster!

  • 3 10-28-2010 at 1:09 pm

    Ella said...

    The lower image reminds me of the Von Trapps coming over the mountains.

  • 4 10-28-2010 at 1:15 pm

    JJ1 said...

    Well, it looks artificial, but actually very pretty, overall.

  • 5 10-28-2010 at 1:16 pm

    Beatleowl said...

    Thank you Kris!

    The website is noted at the bottom, they include a quote from you!

  • 6 10-28-2010 at 1:25 pm

    Kristopher Tapley said...

    Oh really? I’ll have to take a look.

  • 7 10-28-2010 at 1:32 pm

    Hero said...

    I like it!

    Then again, I’m giddy about this movie.

  • 8 10-28-2010 at 2:15 pm

    Lucas said...

    Anyone else bothered that the order of names and faces aren’t the same?

  • 9 10-28-2010 at 2:18 pm

    Graysmith said...

    A bit too generic for my tastes. The image at the bottom is what they should be selling, and in a nicer, more dignified packaging.

  • 10 10-28-2010 at 2:22 pm

    The InSneider said...

    Horrible poster. The fonts make it look like an indie comedy. Why is WAY super huge? Why are the last names so big, as if HARRIS and RONAN have international cache. Why is the tagline below the credits? What is Sturgess holding? Who okayed this thing? Ugh… almost as bad as the Morning Glory posters that are everywhere, which J.J. commissioned himself!

  • 11 10-28-2010 at 2:29 pm

    Robert Hamer said...

    I completely agree with Graysmith. Drop the faces and sell the scope of the film. Then again, what the hell do I know about marketing?

  • 12 10-28-2010 at 2:56 pm

    j said...

    I like that the poster gives Ronan equal weight with the other three. Hers is the perfrmance I’m most excited to see this year after King’s Speech’s Firth.

  • 13 10-28-2010 at 3:15 pm

    Duncan Houst said...

    It looks kind of light-hearted, which betrays a lot of what I’ve heard about the film.

  • 14 10-28-2010 at 3:26 pm

    Liz said...

    Lucas, I agree. That’s just a personal pet peeve of mine, but I hate it when the order of the names don’t match the faces, even when I know who everyone is.

    Of course, this wouldn’t be a problem if studios got a little more creative and didn’t resort to the floating heads so often.

  • 15 10-28-2010 at 3:28 pm

    Antonio A said...

    The lettering is beyond bad, it destroys the whole poster.

  • 16 10-28-2010 at 4:43 pm

    Michael said...

    Yeah this poster kinda sucks. Simple is better, especially with epic movie style posters. The bottom image was all that was needed imho, and the font needs to be re-thought. It doesn’t deter me from seeing the film it just isn’t at all an impressive poster.

    p.s. – cool for having your quote added on the website! Maybe it will show up on the tv spots too (;^P)

  • 17 10-28-2010 at 5:28 pm

    The Dude said...

    I have a lot of problems with this poster. As already stated, the actors look overly photoshopped (as do the backgrounds they appear in front of). The color scheme of the text seems to conflict with the color scheme of the scenery backgrounds. And I have a REAL big problem with the fact that the title is right-justified but the words are different sizes…makes the whole thing look like it was slopped together by an intern who doesn’t know how to use powerpoint.

    I’m still anticipating this, though.

  • 18 10-28-2010 at 5:33 pm

    Dennis said...

    Kris, Harris has top billing here, but most think he is a contender in Supporting. In which category do you think he would be most likely to get recognized?

  • 19 10-28-2010 at 5:47 pm

    Glenn said...

    My face actually twitched when I saw this. Those… god… damned… STRIPES!!!!

  • 20 10-28-2010 at 9:10 pm

    JoeW said...

    I don’t mind it. It does what’s supposed to do, sell the movie. And what are its best selling points? The cast and all the vast locations featured in the movie. It’s a bit of a no-brainer way to go to market the movie. Not saying I don’t wish for something a bit grander and stylistic, but it gets the job done. I’m still stoked as hell to see the movie

  • 21 10-28-2010 at 9:36 pm

    Kristopher Tapley said...

    Dennis: Supporting for sure. He has top billing because he’s obviously the most recognized star.

  • 22 10-28-2010 at 10:55 pm

    Filipe said...

    everyday i fall more and more in love with Saoirse. :)

  • 23 10-29-2010 at 6:55 am

    billybil said...

    My God this is so retro. It looks so much like all those epic posters from the 50s, doesn’t it? And the way everything looks a little articifical? Very interesting. Are they going for the “old” folks? I agree with the order of names vs. photos, the font issue, and the “lightness” of the poster but, all together, it just conveys a retro epic feel to me which I’ve gotta believe is exactly what they’re looking for.

  • 24 10-31-2010 at 7:55 pm

    Joe said...

    Lucas and The Dude couldn’t have said it any better. I would add: busy doesn’t begin to describe this. So, Sturgess gets all the names; Farrell gets the “Peter Weir film” line (which helpfully reminds us that he directed “Master and Commander”); Harris gets the giant “Way”; and Ronan gets the fake tagline “inspired by real events”. Then, for good measure, we have the real tagline buried under the credits. Huh? The one plus: it looks bright and appealing.