In Contention


‘The Girl with the Dragon Tattoo’ red band trailer

Posted by Kristopher Tapley · 9:13 pm · May 29th, 2011

UPDATE (5/31): Sony has pulled the trailer offline, just in time for the official green band version to drop (which it did, in what looks like a legit leak, but we’ll wait for Apple or whatever to deliver before passing it along).

I was going to refrain from posting the recently “leaked” trailer for David Fincher’s “The Girl with the Dragon Tattoo,” but there is some talk out there that it might have been a controlled leak, a bit of a marketing stunt. (And after all, no moves have been made to take it down.) If so, I TOTALLY dig it. The material itself already seems to indicate Fincher is back to his grungy days, and maybe having more fun than ever. A little shaky in-theater recording of what will be cleaned up a bit for Thursday’s official green band trailer launch adds to the flavor. So, check out it out via YouTube by clicking the image below or watch an embed after the jump (and delight in the best piece of marketing since the Coens’ “A Serious Man”).




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66 responses so far

  • 1 5-29-2011 at 9:57 pm

    tim said...

    Stunning…my anticipation for this has officially jumped sky high. Honestly the best trailer I’ve probably seen since Black Swan. This being an Oscar site, shall we start guessing? Even though Fincher’s genre pics typically haven’t faired well with the Academy, I’m guessing after last year and with a picture this high profile that ‘Girl’ is definitely on the Academy’s radar.

    Likely…
    Picture
    Writing (Adapted)
    Cinematography
    Editing
    Sound Mixing

    Maybe…
    Director
    Actress
    Actor/Supp. Actor
    Music (Original Score)

    What do you think Kris? Is this out of the Academy’s comfort zone?

  • 2 5-29-2011 at 10:07 pm

    Maxim said...

    I don’t know if a brief sideways glimpse of a breast justifies having a red band trailer (or Restricted rating). I mean of course it does, if the point is to have a red band trailer but it all seems rather obvious.

    Still, the footage looks good (in the Let Reight One/Me In kind of way) and totally gains from having that shaky-cam shot in a theater look. I am not orgasming from it though and wouldn’t call it the best piece of marketing since anything, especially since. The. End. Titles. Flashing. Is. Annoying.

    And not in the “it’s gonna be fine” kind of way, either.

  • 3 5-29-2011 at 10:10 pm

    Maxim said...

    Oh and one more thing, there’s finally been some movement on George Lucas produced ‘Red Tails’ in the past week. There’s even been some talk that the movie is actually going to be ready and in theater’s by year’s end.

    I wonder if anyone out there thinks it might be a contender.

  • 4 5-29-2011 at 10:23 pm

    Robert Hamer said...

    Fantastically executed teaser, but weirdly, I am now more convinced than before that it is going to be just as terrible as the original Swedish film.

  • 5 5-29-2011 at 10:39 pm

    Matthew Starr said...

    Fincher has way too much style to make a film as bland as the Swedish film.

  • 6 5-29-2011 at 11:25 pm

    Kristopher Tapley said...

    “…in the Let Reight One/Me In kind of way…”

    i.e., films greatly influenced by Fincher’s oeuvre.

  • 7 5-29-2011 at 11:57 pm

    Maxim said...

    One probably more so then the other. I’m willing to believe that ‘Let Me In’ was influenced by Fincher. At the same time, “Let the Right One In” is a harsher version of what a lot of Sweedish cinema looked like for a long time. Hard to say where it all started. You might even be right.

    I even find certain similarities between LTROI’s look and, say, Eastwood’s current DP Tom Stern. I can think of a lof names but I’d be way off. Besides, Stern might have been influenced by Fincher’s films and work of Kaminski.

  • 8 5-30-2011 at 2:18 am

    Chad Hartigan said...

    You can’t show blood in a green band trailer so it’s not just about the boobs, Maxim.

  • 9 5-30-2011 at 5:56 am

    James D. said...

    Fincher alternates between good and bad movies (Social Network good, Benjamin Button bad, Zodiac good, Panic Room bad, etc.) This looks like it will fit its place.

  • 10 5-30-2011 at 6:35 am

    SJG said...

    I can’t believe it took till Chad for someone to point out the obvious violence that surely had more to do with the mature trailer rating than the breast.

  • 11 5-30-2011 at 6:36 am

    SJG said...

    Unfortunately I always think Fincher movie trailers are amazing and then I think the movies themselves suck, so I’m not holding my breath for this… but the trailer is great.

    Although I did love The Social Network so I’m hoping Fincher can turn out something else that’s actually good.

  • 12 5-30-2011 at 7:11 am

    Indiana said...

    Well thats a fabulous trailer

  • 13 5-30-2011 at 7:18 am

    Bia said...

    I’m obsessed with the song, I can’t stop listening to it. Getting Trent to score his films was genius…the NIN vibe fits so well with this dark, cold Swedish mood especially.

  • 14 5-30-2011 at 8:16 am

    Marshall said...

    What so great about the marketing of “A Serious Man” … just trying to remember!

  • 15 5-30-2011 at 8:52 am

    Al said...

    Ladies and gentlemen, the real David Fincher.

    On a side note, do I spy cgi breath?

  • 16 5-30-2011 at 8:57 am

    tony rock said...

    Fincher hasn’t made a bad movie since The Game. Expecting another great film.

  • 17 5-30-2011 at 9:33 am

    average joe said...

    Marshall, I think Kris is referring to the A Serious Man trailer, which is incredible.

  • 18 5-30-2011 at 9:39 am

    Afrika said...

    Unnecessary movie is unnecessary

  • 19 5-30-2011 at 10:14 am

    Maxim said...

    Ever seen the trailer to the Shinning, Chad?

    “so it’s not just about the boobs, Maxim.”

    You really dissapoint me, Chad. It’s *always* about the boobs. Remember that ;) . Or in this case, the boob.

  • 20 5-30-2011 at 10:14 am

    Matthew Starr said...

    Can’t believe people don’t like The Game or Benjamin Button. The only Fincher films I thought were mediocre or less were Panic Room and Alien 3.

  • 21 5-30-2011 at 10:20 am

    Maxim said...

    I’m with you on both counts, Matthew. Love the Game and Ben Button is great too.

  • 22 5-30-2011 at 10:50 am

    Michael said...

    I, for one, am quite excited about this trailer and for the movie in general. It may be completely unnecessary, but it does look like it will be a lot of fun at the very least. And at the end of the year with all the “Oscar films” coming out at once, some that are more admirable than enjoyable, this film looks like it could succeed at being somewhat in between both. Great music in the trailer too.

  • 23 5-30-2011 at 11:04 am

    red_wine said...

    I think Social Network showed us that Fincher could also be a great formalist. I would rather he keep trying in the genre of dramas until humanity cannot help but seep through the frames of his film and enliven his movies with a beating heart.

    Though this looks like a very good exercise for him and talented as Fincher is, his film is sure to be interesting plainly on a film-making level, if not more.

    However, the imagery is very similar to the Swedish version, so much so that I could re-edit this trailer with some of the Swedish footage swiped in and the audience would be no wiser.

  • 24 5-30-2011 at 11:12 am

    Andrej said...

    I really want to see how much of a ‘feel bad movie’ this one is in Christmas. I’m taking this trailer’s words as a promise, I want this movie to left me asking ‘why do I bother celebrating…’. Those big, cracked words can’t be for nothing!

    So yeah… I’m eager to have a massive downer as my Christmas gift. Especially since it means having Fincher back in his grittier element.

  • 25 5-30-2011 at 11:15 am

    red_wine said...

    The tangline is glib and a slick marketing tool. Supposed to be ‘edgy’, ‘hip’ & ‘cool’. Don’t take it seriously. This is not a von Trier feature to be the downer of the year.

  • 26 5-30-2011 at 12:20 pm

    Kristopher Tapley said...

    Yeah, Marshall, the trailer:

    http://incontention.com/2009/07/30/a-serious-man-trailer/

    Also, The Game kicks ass.

  • 27 5-30-2011 at 1:56 pm

    Duncan Houst said...

    I can’t help but interject, but I can barely think of a David Fincher film I wasn’t satisfied with, other than “Alien 3″ of course. The closest I can think of is “Fight Club”, which is great the first time through, and maintains a sense of quality, but it becomes weaker and weaker each time I see it.

    As for “The Girl with the Dragon Tattoo”, it looks like the gritty old-school Fincher material, but with the added experience Fincher has acquired through “Zodiac”, “Benjamin Button”, and “The Social Network”. Really looking forward to it.

  • 28 5-30-2011 at 2:05 pm

    Afrika said...

    Just watch the original. Why remake a flawless film? oh wait, so you won’t have to read subtitles and of course, Hollywood greed.

  • 29 5-30-2011 at 2:22 pm

    Fitz said...

    There wasn’t anything flawless about the original. Rapace did what was asked of her, no more and the supporting cast could have been carved out of a coffee table.

  • 30 5-30-2011 at 2:24 pm

    Speaking English said...

    Am I the only one wondering how a red band trailer can be shown in a theater?

  • 31 5-30-2011 at 2:27 pm

    Pete said...

    Trent Reznor. If it weren’t for him, Social Network would have been a snooze fest. I’m sure the same applies here. Thank God for Trent Reznor. The man knows how to make great music.

  • 32 5-30-2011 at 2:30 pm

    americanrequeim said...

    afrika, did you just call the first girl with the dragon tatoo film flawless?

  • 33 5-30-2011 at 2:36 pm

    Pete said...

    Those girl with the dragon tattoo flicks look like they were made for T.V. Fincher’s will definitely be an improvement. The tension and danger is palpable in this teaser. Looks to be good. Although, Reznor’s music takes it up a notch.

  • 34 5-30-2011 at 2:37 pm

    Pete said...

    This recording is not in a theater; it’s at someone’s computer.

  • 35 5-30-2011 at 2:39 pm

    Andrej said...

    Red Wine:

    Von Trier had a similar thing going on with Melancholia, saying that “there’ll be no more happy endings”. Until I get to see it, I can’t say how that tagline holds up, but as of now I’m giving it the benefit of the doubt, likewise with ‘Dragon Tattoo’.

    Yeah, I’m playing the hype game, but it’s rather unavoidable with with such confrontational, overconfident taglines anyways. And these directors.

  • 36 5-30-2011 at 3:01 pm

    Afrika said...

    “There wasn’t anything flawless about the original. Rapace did what was asked of her, no more and the supporting cast could have been carved out of a coffee table.”

    Really? did what was asked of her, no more? and what was that? excellence? yeah, she definitely delivered excellence. The arrogance and bias of English-speaking cinema never fails to shock me. If it wasn’t made by your precious Fincher or Nolan then it is not worth a penny. Pathetically laughable.

  • 37 5-30-2011 at 3:04 pm

    Fitz said...

    Foreign language films are good, even great, but TGWTDT is not one of those cases.

    There is no need to bring xenophobia into it.

  • 38 5-30-2011 at 3:13 pm

    James D. said...

    Afrika, it has nothing to do with language. There were a lot of great foreign language films last year (I Am Love, Dogtooth, Alamar, Everyone Else, and White Material, to name a few). The Girl trilogy was a chore to sit through.

  • 39 5-30-2011 at 3:43 pm

    Andrej said...

    “The arrogance and bias”.

    You should probably take a look at your own comments before coloring us as arrogant and biased. If we’re not talking about the original movie, … guess why, it’s because this is not it. This is another movie by another guy, and until you get to see it, save your unwanted, unqualified preachings.

  • 40 5-30-2011 at 3:47 pm

    Afrika said...

    How did we get from The Girl with the Dragon Tattoo to the entire trilogy? *scratches head* continue to prove my point. Of course it was a chore to sit through. It’s a chore when everyone else does it but when precious Fincher and Scorsese and Nolan grab that lens, everything is absolutely perfect. *rolls eyes*

    You guys can continue to jerk Fincher off. I’m done. Have a nice day everyone. Cheers!

  • 41 5-30-2011 at 3:50 pm

    Fitz said...

    Oh I get it, you’re mentally disabled. I’m sorry for speaking to you that way Afrika.

  • 42 5-30-2011 at 4:14 pm

    via collins said...

    People still use “mentally disabled” as a dis? Geez it’s hard to believe it’s 2011 sometimes.

    TGWTDT is a TV programme that was rushed into cinemas. And that fact is painful throughout a fairly dull film I thought.

    I’m no great fan of Fincher, but have to believe that he’ll improve greatly on the style, or lack of, in the original.

  • 43 5-30-2011 at 5:07 pm

    Kholby said...

    Afrika hijacks another message board on another website. Shocking.

  • 44 5-30-2011 at 5:13 pm

    DylanS said...

    As far as I’m concerned, the only bad film on Fincher’s resume is, well, none. “Alien 3″ isn’t good, which isn’t really Fincher’s fault, and more studio interference than anything else, but he took that off his resume.

    “The Game” and “Panic Room” are lesser films when compared to his others, but on their own terms, they are both excellent genre films substantially lifted by Fincher’s direction.

  • 45 5-30-2011 at 5:24 pm

    Al said...

    I don’t dislike the previous film because it wasn’t in english, I dislike it because it was wooden.

  • 46 5-30-2011 at 7:05 pm

    James D. said...

    “It’s a chore when everyone else does it but when precious Fincher and Scorsese and Nolan grab that lens, everything is absolutely perfect. *rolls eyes*”

    What the hell are you talking about?

    Kholby, where else does he/she troll? I want to see.

  • 47 5-30-2011 at 8:33 pm

    Mike_M said...

    Sign me up!!! Looks awesome, man I LOVE Fincher!!!

  • 48 5-30-2011 at 10:06 pm

    Kholby said...

    Awardsdaily… trolls all the time.

    I almost asked if Beyonce has ever done a foreign language film, just to piss him off. He LOVES Beyonce more than life itself.

    (I secretly hate that I know this much about a troll!)

  • 49 5-30-2011 at 10:58 pm

    Parrill said...

    *Speaking English

    Redband trailers can be shown in front of “R” rated movies in theaters since theoretically the audience should be of age.

    This most likely played in front of some Hangover2 showings.

    It doesn’t happen often but I have seen a few in theaters.

  • 50 5-31-2011 at 6:38 am

    Michael said...

    ” TGWTDT is a TV programme that was rushed into cinemas. And that fact is painful throughout a fairly dull film I thought. ”

    No it wasn’t. The first one was a movie made for the cinema*. And it shows. The other two, by another director, was meant as a tv-series. And it shows. But they were then pushed into cinemas because of the succes of the first one.

    (* with more footage shot specifically meant to be edited together as a tv companion piece for the tv-series based on book 2 and 3).

  • 51 5-31-2011 at 8:12 am

    Maxim said...

    “Von Trier had a similar thing going on with Melancholia, saying that “there’ll be no more happy endings”.”

    He was only saying it because he’s was depressed and his own life was shitty. It’s not like it has any meaning beyond that.

  • 52 5-31-2011 at 8:15 am

    Maxim said...

    “I can’t believe it took till Chad for someone to point out the obvious violence that surely had more to do with the mature trailer rating than the breast.”

    If you knew even a thing about MPAA then you’d know that this is the exact opposite to how they think.

    In any case, if you are willing to believe the trailer was leaked on purpose, I am willing to believe the main point for them was to have a red band trailer. And a nipple is the quickest ticket there.

  • 53 5-31-2011 at 9:49 am

    Andrej said...

    Maxim:

    Oh.

    Still, I’d like to see how much of that sentiment is reflected in the movie, despite the fact that his movies aren’t really known for ending happily. Thanks for the clarification, anyways. ☺

  • 54 5-31-2011 at 10:16 am

    meep said...

    Benjamin Button sucked. Of course, opinions vary, but I just feel better having expressed mine.

  • 55 5-31-2011 at 12:06 pm

    Kristopher Tapley said...

    “If you knew even a thing about MPAA then you’d know that this is the exact opposite to how they think.”

    Chad knows plenty about the MPAA, I assure you.

  • 56 5-31-2011 at 12:29 pm

    Drew said...

    I think Afrika got blocked from awards daily.

    Maxim,
    Not sure if anyone has covered this about “The Shining,” or if I’m just pointlessly mentioning something that everyone already knows, but the reason the blood stayed in the trailer for the film is because Kubrick was able to convince the MPAA that it was rusty water…they’re not falling for that one again.

  • 57 5-31-2011 at 9:03 pm

    Matthew Starr said...

    Well what do you know, Sony took it off Youtube and then the official green band trailer pops up online. What a damn coincidence.

  • 58 5-31-2011 at 9:05 pm

    Matthew Starr said...

    They should have kept that on Youtube though. #1. it rocks and #2 it had 1.5 million views. Ride the wave Sony.

  • 59 5-31-2011 at 10:00 pm

    Matthew Starr said...

    Sorry to post a third time but I just realized they changed the final title to simply “Coming”. I guess the phrase “Shes Coming” was only allowed on the red band.

  • 60 6-01-2011 at 12:53 pm

    Andrew M said...

    Took down the green band also, don’t think it was legit.

  • 61 6-01-2011 at 12:56 pm

    Andrew M said...

    My mistake, the Trailer Addict copy isn’t working, though the one one EW is.

  • 62 6-05-2011 at 12:23 pm

    Ben M. said...

    I saw it earlier on the grainy handheld version which had a cool vibe to it, but I saw it in theaters where it felt much more instance.

    Ironically, this redband version was with the PG-13 First Class and at first I thought it was just a projectionist error at my theater since Hangover 2 and Bridesmaids were playing at the screens next to it and I assumed it was meant for them, but I see online that others also got the red band with First Class. I actually don’t think the brief flashes of violence and nudity in the trailer are really all that bad for someone who can handle First Class, but I wonder if the trailer might get pulled from theaters or there could be a little controversy similar to when the wrong Hangover 2 trailer was put before Source Code.