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I recall our learned friend Anne Thompson responding with scepticism when I mentioned over a Cannes lunch that I expected Michel Hazanavicius’s “The Artist” to be a major player in this year’s Oscar race. Looks like Anne has come round to the idea over the summer, as she — together with Steve Pond and David Poland — placed the film in her top spot on the Gurus o’ Gold’s Best Picture chart. I’d be right there with them. The Weinstein Company’s marketing push for the audience-friendly silent-cinema homage begins today with a supremely elegant poster that puts its Cannes-honored star to the fore, and nails the film’s vintage romantic allure. Nicely played. Check it out after the jump.
[Image: The Weinstein Company]
20 responses so far
1 8-24-2011 at 10:08 am
red_wine said...
Beautiful! I am jealous Guy. This is one of the films this year that I want to watch the most.
2 8-24-2011 at 10:28 am
Andrej said...
Super classy. ☺
Favorite poster so far.
3 8-24-2011 at 10:52 am
JJ1 said...
To put it simply, Beautiful.
4 8-24-2011 at 11:29 am
americanrequeim said...
so its silent, is there any music? is that a dumb question?
5 8-24-2011 at 11:38 am
RyanT said...
Beautiful and classy. But will the general public go for it (not that I care what they think)?
6 8-24-2011 at 12:25 pm
Andrej said...
americanrequeim: The poster says on the bottom it has an original soundtrack, so there’ll be some music here and there, I suppose.
7 8-24-2011 at 1:04 pm
/3rtfu11 said...
I think if they re-open TOL I’ll see that instead of this. A silent film is where I draw the line in terms of personal patience.
8 8-24-2011 at 2:43 pm
Rafael M said...
Gladly saw it in cannes on the press premier. it does have a pretty present score all through the film. Not much sound fx (apart from some really special moments)
9 8-24-2011 at 3:11 pm
Silencio said...
“A silent film is where I draw the line in terms of personal patience.”
Really?
10 8-24-2011 at 3:21 pm
Maxim said...
Looks beautiful.
11 8-24-2011 at 3:25 pm
matsunaga said...
“The Artist” poster is a work of art!
12 8-24-2011 at 3:44 pm
Dana Jones said...
Very classy. Stunning in a simple, delicate way.
Speaking of classy, the new poster for ‘My Week with Marilyn’ is fantastic. Highly irrelevant to this thread, but I can’t help myself :)
13 8-24-2011 at 4:03 pm
Guy Lodge said...
@americanrequiem: It’s not entirely silent. There’s a very prominent (and gorgeous) score, and the film plays some smart games with sound.
@RyanT: What kind of “general public” do you mean? It goes without saying that the Transformers crowd isn’t going to turn up for this — but I think it’ll be a huge crossover hit on the specialty circuit.
@/3rtfu11: Try it. I think you’ll be surprised. (Also, silent cinema is a glorious chapter of film history — you’re denying yourself some real buried treasures.)
14 8-24-2011 at 4:21 pm
JJ1 said...
With a knockout Weinstein trailer, I could see this making a good $10-15 mill in the US with the art house crowd, if not more.
15 8-25-2011 at 5:25 am
Glenn said...
“A silent film is where I draw the line in terms of personal patience.”
And people like you are why we can’t have nice things.
16 8-25-2011 at 6:55 am
Bill_the_Bear said...
I was lucky enough to see it last Sunday at the Festival des Films du Monde de Montréal, where it had its North American première.
Yes, there is a very good soundtrack, one that I’d like to see get an Oscar nomination.
Don’t be put off by the idea of a silent film; it works quite well.
I can see it being quite a hit among movie buffs, and maybe crossing over to at least some of the general public.
17 1-31-2012 at 9:44 am
Rosie said...
this is the besst movie and the poster is exterordinary lost for words