In Contention


‘The Artist’ poster

Posted by Guy Lodge · 9:54 am · August 24th, 2011

I recall our learned friend Anne Thompson responding with scepticism when I mentioned over a Cannes lunch that I expected Michel Hazanavicius’s “The Artist” to be a major player in this year’s Oscar race. Looks like Anne has come round to the idea over the summer, as she — together with Steve Pond and David Poland — placed the film in her top spot on the Gurus o’ Gold’s Best Picture chart. I’d be right there with them. The Weinstein Company’s marketing push for the audience-friendly silent-cinema homage begins today with a supremely elegant poster that puts its Cannes-honored star to the fore, and nails the film’s vintage romantic allure. Nicely played. Check it out after the jump.

[Image: The Weinstein Company]




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→ 20 Comments Tags: , , | Filed in: Daily

20 responses so far

  • 1 8-24-2011 at 10:08 am

    red_wine said...

    Beautiful! I am jealous Guy. This is one of the films this year that I want to watch the most.

  • 2 8-24-2011 at 10:28 am

    Andrej said...

    Super classy. ☺

    Favorite poster so far.

  • 3 8-24-2011 at 10:52 am

    JJ1 said...

    To put it simply, Beautiful.

  • 4 8-24-2011 at 11:29 am

    americanrequeim said...

    so its silent, is there any music? is that a dumb question?

  • 5 8-24-2011 at 11:38 am

    RyanT said...

    Beautiful and classy. But will the general public go for it (not that I care what they think)?

  • 6 8-24-2011 at 12:25 pm

    Andrej said...

    americanrequeim: The poster says on the bottom it has an original soundtrack, so there’ll be some music here and there, I suppose.

  • 7 8-24-2011 at 1:04 pm

    /3rtfu11 said...

    I think if they re-open TOL I’ll see that instead of this. A silent film is where I draw the line in terms of personal patience.

  • 8 8-24-2011 at 2:43 pm

    Rafael M said...

    Gladly saw it in cannes on the press premier. it does have a pretty present score all through the film. Not much sound fx (apart from some really special moments)

  • 9 8-24-2011 at 3:11 pm

    Silencio said...

    “A silent film is where I draw the line in terms of personal patience.”

    Really?

  • 10 8-24-2011 at 3:21 pm

    Maxim said...

    Looks beautiful.

  • 11 8-24-2011 at 3:25 pm

    matsunaga said...

    “The Artist” poster is a work of art!

  • 12 8-24-2011 at 3:44 pm

    Dana Jones said...

    Very classy. Stunning in a simple, delicate way.

    Speaking of classy, the new poster for ‘My Week with Marilyn’ is fantastic. Highly irrelevant to this thread, but I can’t help myself :)

  • 13 8-24-2011 at 4:03 pm

    Guy Lodge said...

    @americanrequiem: It’s not entirely silent. There’s a very prominent (and gorgeous) score, and the film plays some smart games with sound.

    @RyanT: What kind of “general public” do you mean? It goes without saying that the Transformers crowd isn’t going to turn up for this — but I think it’ll be a huge crossover hit on the specialty circuit.

    @/3rtfu11: Try it. I think you’ll be surprised. (Also, silent cinema is a glorious chapter of film history — you’re denying yourself some real buried treasures.)

  • 14 8-24-2011 at 4:21 pm

    JJ1 said...

    With a knockout Weinstein trailer, I could see this making a good $10-15 mill in the US with the art house crowd, if not more.

  • 15 8-25-2011 at 5:25 am

    Glenn said...

    “A silent film is where I draw the line in terms of personal patience.”

    And people like you are why we can’t have nice things.

  • 16 8-25-2011 at 6:55 am

    Bill_the_Bear said...

    I was lucky enough to see it last Sunday at the Festival des Films du Monde de Montréal, where it had its North American première.

    Yes, there is a very good soundtrack, one that I’d like to see get an Oscar nomination.

    Don’t be put off by the idea of a silent film; it works quite well.

    I can see it being quite a hit among movie buffs, and maybe crossing over to at least some of the general public.

  • 17 1-31-2012 at 9:44 am

    Rosie said...

    this is the besst movie and the poster is exterordinary lost for words