I recall our learned friend Anne Thompson responding with scepticism when I mentioned over a Cannes lunch that I expected Michel Hazanavicius’s “The Artist” to be a major player in this year’s Oscar race. Looks like Anne has come round to the idea over the summer, as she — together with Steve Pond and David Poland — placed the film in her top spot on the Gurus o’ Gold’s Best Picture chart. I’d be right there with them. The Weinstein Company’s marketing push for the audience-friendly silent-cinema homage begins today with a supremely elegant poster that puts its Cannes-honored star to the fore, and nails the film’s vintage romantic allure. Nicely played. Check it out after the jump.
[Image: The Weinstein Company]
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20 responses to “‘The Artist’ poster”
[…] this Guy Lodge at In Contention – he says that he was certain The Artist would be a major player at this year’s Oscars after […]
Beautiful! I am jealous Guy. This is one of the films this year that I want to watch the most.
Super classy. ☺
Favorite poster so far.
To put it simply, Beautiful.
so its silent, is there any music? is that a dumb question?
Beautiful and classy. But will the general public go for it (not that I care what they think)?
americanrequeim: The poster says on the bottom it has an original soundtrack, so there’ll be some music here and there, I suppose.
I think if they re-open TOL I’ll see that instead of this. A silent film is where I draw the line in terms of personal patience.
Gladly saw it in cannes on the press premier. it does have a pretty present score all through the film. Not much sound fx (apart from some really special moments)
“A silent film is where I draw the line in terms of personal patience.”
Really?
Looks beautiful.
“The Artist” poster is a work of art!
Very classy. Stunning in a simple, delicate way.
Speaking of classy, the new poster for ‘My Week with Marilyn’ is fantastic. Highly irrelevant to this thread, but I can’t help myself :)
@americanrequiem: It’s not entirely silent. There’s a very prominent (and gorgeous) score, and the film plays some smart games with sound.
@RyanT: What kind of “general public” do you mean? It goes without saying that the Transformers crowd isn’t going to turn up for this — but I think it’ll be a huge crossover hit on the specialty circuit.
@/3rtfu11: Try it. I think you’ll be surprised. (Also, silent cinema is a glorious chapter of film history — you’re denying yourself some real buried treasures.)
With a knockout Weinstein trailer, I could see this making a good $10-15 mill in the US with the art house crowd, if not more.
“A silent film is where I draw the line in terms of personal patience.”
And people like you are why we can’t have nice things.
I was lucky enough to see it last Sunday at the Festival des Films du Monde de Montréal, where it had its North American première.
Yes, there is a very good soundtrack, one that I’d like to see get an Oscar nomination.
Don’t be put off by the idea of a silent film; it works quite well.
I can see it being quite a hit among movie buffs, and maybe crossing over to at least some of the general public.
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this is the besst movie and the poster is exterordinary lost for words
[…] this Guy Lodge at In Contention – he says that he was certain The Artist would be a major player at this year’s Oscars after […]