You really have to hand it to Fox marketing as it pertains to James Cameron’s highly anticipated “Avatar.” Three weeks out from release and it seems like the film is everywhere.

Full blown 90 second TV spots all day is one thing, though.  Innovative online marketing is another, and it looks like the studio has chosen Nikki Finke’s Deadline Hollywood Daily to launch the latest interactive ploy.

Essentially it’s an interface that you have to download.  While watching the trailer, you can interrupt things and play character profiles throughout, with interviews and perspective from Sam Worthington, Michelle Rodriguez, Giovanni Ribisi, Stephen Lang, etc.  These are called “hotspots” that you can engage throughout which load the mini-featurettes we’ve seen pop up over the last few days and weeks.

There’s even some dedication to production design, witnessed in a profile on the Samson, one of the twin-rotor helicopter-like aircraft used by military personnel in the film, as well as The Scorpion, another attack vehicle.  Same thing with the giant A.M.P. suits.

Then there is the design of the winged banshees mounted by the Na’vi and the giant Thanator beast featured in the latest full scene that has been released by the studio.  Lots of goodies.

Go ahead and get started here, but prepare to get bogged down in a bunch of bells and whistles for a while.

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