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After the widely criticized “de-gaying” of “A Single Man,” The Weinstein Company’s next marketing project appears to be the “de-gritting” of “The Road.”
How else to explain the choice of a tidily mustachioed Viggo Mortensen and a radiantly smiling Charlize Theron as the largest images in this FYC ad? Never mind that they appear in this attractive, well-groomed state for only the briefest of interludes in the film. Nobody votes for a guy with a beard, right?
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8 responses so far
1 12-09-2009 at 9:50 am
AmericanRequiem said...
funny, but I disagree, the mustache is actually kinda creepy
2 12-09-2009 at 11:00 am
Chase K. said...
Initially, when I first saw these ads, I was convinced they were for “Good”.
3 12-09-2009 at 11:24 am
Jim T said...
FYC ads are like the movies wore their Dior and got ready to walk on the red carpet. Clean, happy, straight and lovely. In a Miley Cyrus kind of way.
4 12-09-2009 at 12:06 pm
Maxim said...
I think it’s clear that they are playing on the contrast.
5 12-09-2009 at 12:19 pm
Emily said...
This isn’t entirely relevant, but..
Viggo Mortensen totally looked his best with long hair in Lord of the Rings. There. I said it.
6 12-09-2009 at 12:33 pm
Maxim said...
W00t! Spielberg gets Sound Editors Award:
“Steven Spielberg, whose films have led to 10 Academy Awards in the sound categories, has been named recipient of the 2010 Filmmakers Award from the Motion Picture Sound Editors. ”
http://www.thewrap.com/ind-column/spielberg-honored-sound-editors-11456
http://www.variety.com/article/VR1118012393.html?categoryId=13&cs=1
Totally unrelated by still awesome.
P.S. I would agree with that, Emily.
7 12-09-2009 at 2:03 pm
Edward L. said...
I think Viggo looks dashing here!
8 12-09-2009 at 11:53 pm
Nick Davis said...
These situations always remind me of the ads and poster art for The Sea Inside, featuring Javier Bardem in the five, hunky seconds when he hadn’t broken his neck by diving into shallow water.