… but one that’s been simmering inside me for some time. Who the hell are the numbskulls who select the pull quotes for DVD cover art? Do they get paid for their efforts? If so, why? And what in God’s name are they reading?
I know it’s a trivial concern, and it’s not entirely limited to the DVD side of things: there are any number of theatrical one-sheets out there with the most mind-bogglingly (pick the relevant combination) banal/inappropriate/lazy/barely creditable selection of critical endorsements graffitied over their increasingly uninspiring designs.
But it’s for DVD that the marketers involved produce their biggest headscratchers, going blindfolded as they select the most random possible quotes from the most unimpressive sources, seemingly oblivious to the fact that they’re actually trying to sell the movies to punters.
You’ve all surely seen the