*All historical figures cited are adjusted to today’s dollars.
An advertising campaign built around aggressive violence and the reputation of a polarizing director, a late August release date and mixed early word coming out of Cannes were all factors working against “Inglourious Basterds” leading up to its release. All for naught, however, as the film took in a fantastic $37.6 million, marking a new career high for the director.
Films opening at this point in August simply aren’t supposed to do this well, with the previous high debut on this particular week in the year belonging to “Blade” with $26.1 million in 1998. For The Weinstein Company, this is very welcome news and serves as only the company’s second number one film and first since “Scary Movie 4” in 2006. It is bad news, however, for 2nd grade spelling teachers.
Interestingly enough, the debut is a near mirror image of last week’s “District 9,” which dropped a very respectable 49% to $18.9 million and second place. The running total stands at $73.5 million and the film continues to generate talk around the water cooler. And by water cooler, of course I mean anonymous virtual chat rooms.
“The Time Traveler’s Wife” dipped 46%, probably because people realized that a movie about the person who travels through time would have been way more exciting than the movie about the person who sits around waiting for him to come back.
Tarantino’s old partner in crime, Robert Rodriguez, tried to one-up him with pandering children’s fantasy but “Shorts” came up short (ba-zing!) at $6.6 million and sixth place. Rodriguez loves to throw one of these kids movies in every few years or so and that’s cool, but maybe he should come up with something a little more clever than a rock that grants wishes next time.
*All historic figures cited are adjusted to today’s dollars.