*All historical figures cited are adjusted to today’s dollars.
We are only one week away from the day that movie-going is changed forever so why even bother seeing anything now? I can’t be hassled by anything in only TWO dimensions! I didn’t buy these designer 3D/sunglasses for nothing!
Disney really emphasizes the 2D this weekend with the wide launch of “The Princess and the Frog,” the studio’s first non-computer animated title since “Home on the Range” in 2004. That modest film grossed $57.8 million, despite ingeniously casting Roseanne as a cow, but the damage had already been done by “Treasure Planet” two years before.
Intended to be Disney’s huge Thanksgiving family film, that flick grossed a terrible $46.9 million and effectively closed down the production house. Ironically enough, it’s John Lasseter who is spearheading the renaissance and the grosses here will go a long way towards deciding the future of the medium.
Two weeks of exclusive engagements in New York and Los Angeles have been a gold mine and “A Christmas Carol” and “Planet 51” will not be offering much competition. “The Blind Side” might be the only obstacle in the way of a really large opening but I think this should be the number one film easy and earn $32 million or so. I know I’ll be there.