*All historical figures cited are adjusted to today’s dollars.
The self-proclaimed King of the World wiped the floor with the self-proclaimed King of Malibu as “Avatar” spent a seventh consecutive week at the top of the box office. A cool $30 million represents a drop of only 14% from last week and again sits only behind “Titanic” as the biggest seventh weekend tally ever.
The running total is now $594.5 million and it should pass the $600 million mark by Wednesday, joining “E.T.: The Extra Terrestrial,” “Titanic,” “Return of the Jedi,” “Jurassic Park” and “Star Wars: Episode I – The Phantom Menace” as the only films of the modern era to do so. The success of this film has become so monotonous that I can’t even muster any energy to be snarky about it anymore.
Mel Gibson’s return to the silver screen proved to be no “Taken.” It proved to not even be a “Legion” as it debuted with a soft $17.1 million. That’s the lowest debut for a Gibson joint since the $17 million start for “Braveheart” in 1995 on 1,000 less screens. Blame it on fading star power, bad accents, generic advertising and a lack of 3D smurf-like things riding dragons.
*All historical figures cited are adjusted to
*All historical figures cited are adjusted to