*All historical figures cited are adjusted to today’s dollars.
I haven’t heard a single person say “Alice in Wonderland” is anything but awful yet here we stand at its third weekend atop the box office. The film added another $34.5 million to its staggering tally of $265.8 million and I don’t really know what to say about that. In 17 days it has already matched the totals of films like “Star Trek,” “Gladiator” and “Pearl Harbor.” Something is bringing people to this product in ridiculous numbers and barring a better explanation, Hollywood is assuming that it’s the 3D so get ready to see “Little Fockers” and “True Grit” in an extra dimension this Christmas. Hell, get ready to see Burger King commercials in 3D soon enough.
Second place goes to “Diary of a Wimpy Kid,” which exceeded expectations with $21.8 million. I attribute this to the robust star power of Zachary Gordon and his monumentally popular voice work in “Santa Buddies.” Fox’s marketing managed to make the PG-rated flick look appealing to teenagers and some young adults without alienating kids and parents like “Drillbit Taylor” did so kudos to them.
“The Bounty Hunter” is a surprising third place finisher with $21.0 million. Jennifer Aniston and Gerard Butler are the epitome of modern movie stars where they have a number of big films under their belt and solid name recognition but can’t open just any old movie to big numbers. Luckily, their pairing here and Sony’s marketing muscle earned them just enough to stay on the B-list. Your move “Killers.”