In Contention

Tag: Diary of a Wimpy Kid

  • SUNDAY CENTS: For real this time, ‘Dragon’ ‘Back-Up’ to #1

    *All historical figures cited are adjusted to today’s dollars.

    No photo finishes and no Monday recounts needed. “How to Train Your Dragon” has definitely topped the chart this weekend, four weeks after debuting there. The last time a film leapt back up to number one after a three week hiatus was “The Passion of the Christ,” which had the help of Easter weekend to do it. It is, quite simply, a feat that isn’t possible in today’s box office climate and Paramount should be congratulated for their efforts. The film dropped a tiny 24% to $15.0 million and is well on course to pass the $200 million mark that “Monsters vs. Aliens” couldn’t hit last year. It’s also the lowest gross for a number one film since September.

    Jennifer Lopez proved she still has some of the goods by lifting “The Back-Up Plan” to second place and $12.3 million. That’s already more than “Extraordinary Measures” made total and gives CBS Films reason to keep their doors open for a few more months. I have no idea why this film did this well except that there hasn’t been an old fashioned romantic comedy since “Valentine’s Day.” I’m still also not sure why there are even hijinks or complications in this plot. The guy falls in love with her… but she’s pregnant! So?

    “The Losers” became a self-fulfilling prophecy for Warner Bros., entering the chart at number four with $9.6 million. To give you some perspective, some terrible movie called “The Marine” starring a wrestler opened to $8.3 million a few years ago. That’s the calibre of performance we’re talking about. The studio might have had better luck naming the film what it actually is, “The Cocky Douchebags.”

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  • SUNDAY CENTS: ‘Dragon’ slays

    *All historical figures cited are adjusted to today’s dollars.

    I trust your dragons have been sufficiently trained. Despite sounding like a codename for masturbation amongst middle schoolers, “How to Train Your Dragon” is the number one movie at the box office with $43.3 million smackers. Depending on how you look at things, this result could be great or okay. Considering that Paramount and DreamWorks scored $60.5 million for “Monsters vs. Aliens” last March, it may look like a disappointment. But that film came out when 3D was still a novelty and had a hook right in the title that was simply never gonna miss with kids.

    Now 3D is everywhere and ticket prices rose steeply over the weekend, possibly hindering the performance. Theater owners may want to chill out a bit because as soon as going to the movies becomes a luxury that the poor can no longer afford, it will cease to be a recession-proof business. In any case, you can continue to expect one big budget computer animated title every March until the end of time.

    “Alice in Wonderland” relinquished its three week hold on the throne by slipping 49% to $17.3 million. That drop is mainly due to the loss of precious 3D venues, but the film already has just a shade under $300 million total so don’t shed any tears. I’m just waiting for CNN to break the story that Tim Burton has been locked in a basement somewhere for the last fifteen years and his twin brother has been directing movies armed only with some black and white striped fabric and VHS copies of previous Tim Burton films as his filmmaking training.

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  • SUNDAY CENTS: Dear ‘Diary,’ Why wasn’t I in 3D?

    Diary of a Wimpy Kid*All historical figures cited are adjusted to today’s dollars.

    I haven’t heard a single person say “Alice in Wonderland” is anything but awful yet here we stand at its third weekend atop the box office. The film added another $34.5 million to its staggering tally of $265.8 million and I don’t really know what to say about that. In 17 days it has already matched the totals of films like “Star Trek,” “Gladiator” and “Pearl Harbor.” Something is bringing people to this product in ridiculous numbers and barring a better explanation, Hollywood is assuming that it’s the 3D so get ready to see “Little Fockers” and “True Grit” in an extra dimension this Christmas. Hell, get ready to see Burger King commercials in 3D soon enough.

    Second place goes to “Diary of a Wimpy Kid,” which exceeded expectations with $21.8 million. I attribute this to the robust star power of Zachary Gordon and his monumentally popular voice work in “Santa Buddies.” Fox’s marketing managed to make the PG-rated flick look appealing to teenagers and some young adults without alienating kids and parents like “Drillbit Taylor” did so kudos to them.

    “The Bounty Hunter” is a surprising third place finisher with $21.0 million. Jennifer Aniston and Gerard Butler are the epitome of modern movie stars where they have a number of big films under their belt and solid name recognition but can’t open just any old movie to big numbers. Luckily, their pairing here and Sony’s marketing muscle earned them just enough to stay on the B-list. Your move “Killers.”

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  • FRIDAY FORECAST: ‘Bounty’ soft

    Gerard Butler in The Bounty Hunter*All historical figures cited are adjusted to today’s dollars.

    Forgive me if this entry seems a little rushed, but I’ve been flying most of the day and detoxing from South by Southwest. It was my first time attending since 2006 and the growth in scope, prestige and attendance since then was staggering. The quality and selection of films, however, has not suffered and there remains no better film festival in the United States to see unique, low budget independent films that may or may not make it to your local multiplex. “Cold Weather,” “Passenger Pigeons,” “Putty Hill,” “The Myth of the American Sleepover” and “Tiny Furniture” are just a few that you should keep your eyes on.

    But enough about those itty bitty movies nobody cares about. How about “The Bounty Hunter?” Starring the only Friend to successfully craft a big screen career out of that small screen sensation and some Irish bloke that seems to really get off on playing chauvinists. And why not, since in Hollywood they get to treat the girl like shit and still win her in the end. One of three films coming out in the next few months with a hapless woman thrust together with a man of action (“Killers” and “Knight & Day” being the others), Sony was smart to push this one out first and should see something around $20 million for their troubles.

    Fox adapts a famous (so I’ve heard) series of young adult books with “Diary of a Wimpy Kid” and I heard it pitched as a PG-rated “Superbad” for middle schoolers. Truth be told, I think it actually looks pretty good and with no major kids product out there it may have a chance at some success. Unless it comes off as too raunchy for kids and too immature for teens and then Fox will be in trouble. I think it can give America $13 million worth of wedgies.

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