*All historical figures cited are adjusted to today’s dollars.
I trust your dragons have been sufficiently trained. Despite sounding like a codename for masturbation amongst middle schoolers, “How to Train Your Dragon” is the number one movie at the box office with $43.3 million smackers. Depending on how you look at things, this result could be great or okay. Considering that Paramount and DreamWorks scored $60.5 million for “Monsters vs. Aliens” last March, it may look like a disappointment. But that film came out when 3D was still a novelty and had a hook right in the title that was simply never gonna miss with kids.
Now 3D is everywhere and ticket prices rose steeply over the weekend, possibly hindering the performance. Theater owners may want to chill out a bit because as soon as going to the movies becomes a luxury that the poor can no longer afford, it will cease to be a recession-proof business. In any case, you can continue to expect one big budget computer animated title every March until the end of time.
“Alice in Wonderland” relinquished its three week hold on the throne by slipping 49% to $17.3 million. That drop is mainly due to the loss of precious 3D venues, but the film already has just a shade under $300 million total so don’t shed any tears. I’m just waiting for CNN to break the story that Tim Burton has been locked in a basement somewhere for the last fifteen years and his twin brother has been directing movies armed only with some black and white striped fabric and VHS copies of previous Tim Burton films as his filmmaking training.
*All historical figures cited are adjusted to