*All historical figures cited are adjusted to today’s dollars.
First off, I should apologize for neglecting to write a Friday Forecast column this week. Fridays are my day off from work so while I have plenty of time to cook up an article, it’s also the one day where the box office is farthest from my mind, so I beg your pardon. I’m pretty sure the world went on spinning without it and rest assured, I would have predicted all these numbers to the cent.
So, our number one film this week is “Avatar.” That’s five weeks in a row and it’s the first film to accomplish that feat since “The Sixth Sense” a decade ago. Yes, the entire naughties nearly went by without a single film setting up residence at the top for more than four weeks. The fact that “Avatar” has done it and dropped only 18% in the process is flat out jaw-dropping.
The film grossed $41.3 million for the weekend, which is only 47% off from the film’s debut weekend almost a month ago. In other words, this would have been a perfectly respectable second weekend total, but as a fifth weekend, it trails only the $47 million of “Titanic.” So, Cameron’s latest has finally dipped below the weekly performance of his last, although “Titanic” only had $371 million at this point, while “Avatar” has $491.8 million.
*All historical figures cited are adjusted to
In less than a week I will kiss my wife and kids goodbye and head into Toronto, about 50 miles away, for this year’s Toronto International Film Festival. Twelve years ago my wife and I found it makes no sense for me to attend the festival for 16 to 18 hours and then try to drive home; beyond the danger of driving exhausted, arriving home at three in the morning tends to wake them up because our stupid, stupid dog begins barking the moment anyone pulls into the driveway. So for 10 days I live in the Delta Chelsea Hotel on Gerrard Street.